Askari Bank
Project Overview
Askari Bank was incorporated in Pakistan on October 9, 1991, as a public limited company. It commenced operation on April 1, 1992, and is principally engaged in the business of banking, as defined in the Banking Companies Ordinance, 1962. The Bank is listed on Pakistan Stock Exchange (earlier it was listed on Karachi, Lahore and Islamabad Stock Exchanges).
Since inception, the bank has concentrated on growth through improving service quality, investment in technology and people, utilizing its extensive branch network which includes Islamic and agricultural banking. Corporate Social Responsibility is an integral part of the way we do business. In order to fulfill our CSR objectives, we attempt to promote public interest by encouraging community growth and development, providing assistance to educational, healthcare and other deserving sectors of the economy, while meeting the expectations of our shareholders.
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Project Goals
The goals of the project between Askari Bank and takhleeq.io include:
- Enhance Askari Bank's brand image and visibility through effective branding strategies and digital marketing initiatives.
- Develop a user-friendly and visually appealing website to provide customers with seamless online banking experiences.
- Optimize the website for mobile devices to cater to the growing number of users accessing banking services via smartphones and tablets.
- Create engaging content for Askari Bank's website and social media platforms to communicate effectively with customers and promote banking products and services.
- Implement search engine optimization (SEO) techniques to improve Askari Bank's online visibility and attract more organic traffic to its website.
- Provide ongoing website maintenance and support to ensure the platform remains up-to-date, secure, and user-friendly.
- Utilize social media marketing strategies to expand Askari Bank's reach and engage with customers on popular platforms such as Facebook, Twitter, and LinkedIn.
- Produce high-quality multimedia content, including videos, infographics, and interactive presentations, to educate and inform customers about banking products and financial literacy.
- Enhance customer support and engagement through chatbots, online forums, and interactive tools integrated into Askari Bank's website and mobile app.
Project Outcomes
takhleeq.io has made significant progress in achieving the project objectives for Askari Bank. Here are the key outcomes thus far:
- Strengthened Brand Presence: Through strategic branding initiatives and digital marketing campaigns, Askari Bank has enhanced its brand image and visibility in the market, attracting new customers and retaining existing ones.
- Improved Website Experience: The redesigned website offers a user-friendly interface and seamless navigation, providing customers with enhanced online banking experiences across desktop and mobile devices.
- Increased Online Engagement: Engaging content and interactive features on Askari Bank's website and social media platforms have resulted in higher user engagement and interaction, fostering stronger relationships with customers and stakeholders.
- Enhanced Online Visibility: SEO techniques have improved Askari Bank's online visibility, resulting in higher search engine rankings and increased organic traffic to the website, thereby expanding its reach and customer base.
- Comprehensive Multimedia Content: High-quality multimedia content, including videos, infographics, and interactive presentations, has been developed to educate and inform customers about banking products and financial literacy, enhancing their overall banking experience.
- Streamlined Customer Support: Integration of chatbots, online forums, and interactive tools into Askari Bank's website and mobile app has improved customer support and engagement, providing users with quick access to information and assistance.
- Ongoing Support and Maintenance: takhleeq.io continues to provide ongoing support and maintenance for Askari Bank's website, ensuring that the platform remains up-to-date, secure, and optimized for performance.
- Positive Customer Feedback: Customers have responded positively to the improvements made by Askari Bank, resulting in higher satisfaction rates and increased loyalty among existing customers.
- Achievement of CSR Objectives: Askari Bank's CSR initiatives have been effectively communicated to the public through digital channels, resulting in greater awareness and support for community growth and development projects.
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